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Chicago Heights, IL, January 12, 2016─ ITW Brand Identity Division will highlight its ChromaFast™ exterior hot stamp foils and heat transfer films at the International Builders’ Show, January 19-21, 2016, in booth S2305, at the Las Vegas Convention Center in Las Vegas, NV.  Designed for long-lasting decoration, incredible durability and easy maintenance, ChromaFast foils and films achieve the appearance of high-end finishes on plastic and metal substrates, making them ideal for decking, siding, window frames, fencing, spas, and other architectural components.

 “Our ChromaFast line of hot stamp foils and heat transfer films provides our customers the ability to add a high-end appearance to their exterior decorating products without compromising their durability and performance standards,” said Mark Mitravich, Director of Global Sales, Architectural for ITW Brand Identity Division. “The aesthetic appeal of our designs, combined with the resiliency of our proprietary top coats, makes them the perfect choice for a wide variety of exterior applications.”   

ChromaFast hot stamp foils and heat transfer films are manufactured with ITW Brand Identity Division’s advanced technologies to protect and shield exterior surfaces from the elements, preventing fading, distortion, marring, and scratching. ChromaFast is available in Gold, Diamond, and Platinum formulations, in a wide range of colors and patterns, including woodgrains and camouflage designs.  Designed to endure, they are heat reflective and resistant to ultraviolet (UV) light, making them the ultimate choice for low-maintenance and long-lasting colorfastness.

About ITW Brand Identity Division

A division of Illinois Tool Works Inc. (ITW), a Fortune 200 company, ITW Brand Identity Division has amassed vast experience in the development, design, and manufacture of a wide array of unique films, foils, holography, laminates, and transfers. Utilizing our proprietary technology, printing, engineering, and industry expertise, we deliver innovative, value-added products and solutions for the architectural, appliance and household good, containers, cosmetics and personal care, medical, transaction card, and transportation parts and accessories markets.  Our hot stamp foils and heat transfer films are used to mark and decorate a wide range of products including vinyl siding, IV bags, automotive sun visors, credit cards, and cosmetic containers just to name a few.  To learn more, visit

About Illinois Tool Works Inc. (ITW)

ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $14.5 billion in 2014. The Company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets in which highly innovative, customer-focused solutions are required. ITW has nearly 50,000 dedicated colleagues in operations around the world who thrive in the company’s unique, decentralized and entrepreneurial culture. To learn more about the company and the ITW Business Model, visit

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Amy Swab

ITW Brand Identity Division

Phone: 773-620-7922

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