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Chicago Heights, IL, February 12, 2016─ ITW Brand Identity Division will introduce its new Card Design Suite™ at ICMA Expo, April 4 - 7, 2016, at the Loews Royal Pacific Resort in Orlando, Florida. The Card Design Suite contains creative card design tools and product samples to spark the imagination, simplify the card design process, and help designers create differentiated and extraordinary contact, contactless and dual interface transaction cards.

The Card Design Suite consists of three tools: the HoloLam Plus® Swatch and Design Book, Technical Data and Sample Binder, and Build-a-Card™ App. The HoloLam Plus Swatch and Design Book demonstrates how HoloLam Plus full-face holographic laminates can enhance card designs. Removable clear overlays, featuring 15 credit card print designs, are superimposed over a variety of HoloLam Plus patterns, enabling the user to clearly see the visual impact of these holographic patterns. The Technical Data and Sample Binder contains datasheets for all of the card manufacturing and personalization products made by ITW Brand Identity Division.; sample sheets of the most popular HoloLam Plus patterns on white and colored cores; and samples of finished RFID cards, featuring HoloLam Plus and a variety of print designs. ITW Brand Identity Division’s proprietary Build-a-Card app, enables users to design their own cards from start to finish (front and back), selecting from a variety of core colors, HoloLam Plus patterns, pre-loaded print designs, tipping foils, TTR, magnetic stripes, signature panels, indent foils, and more. Original print designs can also be uploaded to demonstrate the visual impact that HoloLam Plus can add to transaction cards. For more information, visit booth #503 at the ICMA Expo or scan the QR code below.

 About ITW Brand Identity Division

A division of Illinois Tool Works Inc. (ITW), a Fortune 200 company, ITW Brand Identity Division has amassed vast experience in the development, design, and manufacture of a wide array of unique films, foils, holography, laminates, and transfers. Utilizing our proprietary technology, printing, engineering, and industry expertise, we deliver innovative, value-added products and solutions for the architectural, appliance and household goods, containers, cosmetics and personal care, medical, transaction card, and transportation parts and accessories markets. Our hot stamp foils and heat transfer films are used to mark and decorate a wide range of products, including vinyl siding, IV bags, automotive sun visors, credit cards, and cosmetic containers just to name a few. To learn more, visit

About Illinois Tool Works Inc. (ITW)

ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $14.5 billion in 2014. The Company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets in which highly innovative, customer-focused solutions are required. ITW has nearly 50,000 dedicated colleagues in operations around the world who thrive in the company’s unique, decentralized and entrepreneurial culture. To learn more about the company and the ITW Business Model, visit

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Amy Swab

ITW Brand Identity Division

Phone: 773-620-7922


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